A few days ago a new report was published by IEDR, the company behind the .ie domain name, and Digital Business Ireland which highlights the massive switch to online.
Some key takeaways from the report (which was based on a sample of 1000 Irish consumers):
- 74% of Irish consumers are put off by the restrictions imposed on physical retail
- 95% of Irish consumers shop online at least some of the time
- Since the pandemic there has been a noted switch to Irish online shops
The full report goes into some of the other trends about online shopping, but the key takeaway is that both consumers and retail see online sales combined with offline or some combination of both, such as “click and collect”, becoming more common. The graphic above illustrates in a bit more detail how consumer attitudes have changed due to restrictions due to social distancing and other limits, as well as the overall level of “comfort” people have.
Have you shopped more online in the last few months? I know I have!